Whistle: branded content
Creative Direction + Post Production + Production Design
At Whistle, I had the pleasure of collaborating with some of the world's most renowned brands. Our mission was to craft content that not only addressed the brands' needs but also resonated with audiences across various platform environments. To achieve this, we developed a versatile menu of content options tailored to different platforms, offering turnkey solutions or fully customized content to streamline the sales process and optimize execution efficiency. In addition to these standardized offerings, we also specialized in creating entirely unique bespoke content for brands, ranging from TV commercials to digital campaigns and YouTube series.
I was part of crafting an engaging social media campaign for Adobe that highlighted the excitement of the 2023 Women's World Cup. With soccer legends Carli Lloyd and Ashly Harrison on board, we produced vibrant, short-form content blending their passion for the game with Adobe Express features. Focusing on colorful visuals and dynamic motion graphics, the campaign showcased Adobe Express's creativity. I played a key role in producing and executing the campaign, ensuring alignment with Adobe's objectives while preserving our creative integrity. Leveraging Whistle’s audience across platforms, we achieved a total reach of over 4.5 million, creating a captivating campaign that resonated with both the client and our team.
2023 Campaign US BIG Awards Finalist for Social Media
Whistle was commissioned by MLB to develop a new show aimed at expanding their fanbase and attracting a fresh demographic through original content. The outcome? 'Celebrity Slugger,' an engaging series comprising six episodes where host and social influencer Hannah Stocking showcased her witty and comedic persona while interviewing celebrities such as Jojo Siwa, Aubrey Plaza, and Brandon Perea. These interviews took place on a baseball field, where guests played the game, discussed their careers, and their love for the game. My role encompassed close collaboration with the producer/director throughout every stage of the show's execution, including location scouting, set design, question formulation, and prop selection for each episode. Furthermore, I supervised the editing process, ensuring that the final cut of each episode met our expectations. By effectively balancing creativity with client feedback, I ensured that the content remained captivating while aligning with MLB's objectives. The result was a show that not only captivated audiences but also kept the client engaged throughout the process.
And Many More…
Credits: Justine Gendron, David Huynh, Bobby Curry